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Wednesday, July 8, 2009

Designer Spotlight

Designer Spotlight: Rock 'N Reconstruct

Vitae has not one, but TWO Sarah Johnsons! We figure this Collective's big enough for the both of 'em. This month's featured designer is the Sarah Johnson of Rock 'N Reconstruct - a local legend in Indie design. This bold and seriously flattering line has demanded international attention and continues to push forward with innovative twists on the vintage look. Like many of us Rip & Stitchers, she was a longtime thrift store shopper and began by modifying her finds to suit her personal taste. When she moved from the tall corn state to L.A. upon graduating college, she took a job with a designer while looking for a job in her field. What had always been a passion quickly became the career as she was noticed by other designers and west coast shoppers alike. R 'N R dresses have been spotted on celebrities and in magazines.

photo by: mG Photography

With her line established in boutiques in California & across the country, she's recently decided to make Iowa her home base once again. Some of you may know that it was Sarah who put together the first Indie Design showcase a few years back, doing much of the coordination long distance. Iowa Fashion Week, a series of style shows and fundraiser was the mama of Vitae's Runway Revue. Sarah's efforts, which she proclaimed to be a "Thank You" to Iowa, really opened a door for the local D.I.Y. community. We at Vitae are thankful to her for that, and have been happily paying it forward ever since.

-This article is from the Vitae July newsletter and written by Julie Punelli

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